Iran's New Car Market Directive Was Published Today, Wednesday, September 23, 2026: Cars Rated F May Not Raise Their Price, and the Tara Automatic V4 Trades at 3.4 Billion Tomans

Iran's Competition Council issued the updated passenger car directive, amended through September 15, 2026, and its full text was published on Wednesday, September 23, 2026. The key change turns the "competitiveness index" into a filter on price increases: each domestic or assembled car is measured against the average price of at least three similar foreign models, and cars rated F may not raise their price. The same day, the Tara Automatic V4 traded at 3.4 billion tomans.