Iran's Car Market Splits in Two: Domestic Models Correct Lower While Imports Keep Climbing

Iran's auto market showed two different patterns on Saturday, September 5, 2026 (14 Shahrivar 1405): some domestic models entered a price correction while a large share of imported cars kept climbing. According to Ecoiran, the automatic Peugeot 207 Panorama fell from 3 billion tomans to 2.95 billion tomans (down 50 million tomans) and the Dena Plus Turbo fell from 3.18 billion to 3.07 billion tomans (down about 3.5 percent), even as the free market dollar rate stayed in last week's elevated range over the same period.

By contrast, among imported models, the Kia K5's price rose from 9.65 billion tomans on 11 Shahrivar to 11.4 billion tomans on 14 Shahrivar, a roughly 18.1 percent jump in just three days. The Audi Q5 Black rose 1 billion tomans to 14.5 billion, and the Toyota Camry Limited rose 200 million tomans to 15 billion. Ecoiran described the divergence as a possible sign that higher priced imported cars are gradually returning to their role as a store of value, even as weak demand weighs on domestic models.