Tehran Municipality Partners With Etka: 30 to 50 Percent Discounts on Essentials for Low Income Households

Tehran Mayor Alireza Zakani announced on Saturday, August 8, 2026 (17 Mordad 1405), in a meeting with the CEO of the Etka chain stores, that the municipality had signed an agreement to strengthen the capital's food security. According to Ecoiran, citing Hamshahri Online, the deal raises the share of essential goods supplied through municipal fruit and vegetable markets and Shahrvand stores from about 30 percent to 50 percent, with an initial target of supplying 100 essential items in the second half of the Iranian year. Zakani said the plan includes discounts of 30 to 50 percent on essential goods for lower income households, and that the municipality is also ready to offer special services to the armed forces and to sell products made by 43,000 women heads of households who work with the municipality through more than 1,100 Etka stores nationwide.