The factory-to-market gap on the Dena Plus Automatic widens to 208 million tomans

According to the auto desk of Eghtesad Online on Sunday 26 July 2026 (4 Mordad 1405), the factory price of the Dena Plus Automatic is 2.53 billion tomans while it trades in the free market at 2.738 billion tomans, a gap of about 208 million tomans, the widest among the model's versions.

For the Dena Plus 6-speed, the factory price is quoted at 2.025 billion tomans against a free-market price of 2.105 billion tomans, a gap of 80 million tomans. The Dena Plus 6-speed with steel wheels is offered at a factory price of 1.99 billion tomans and trades at 2.065 billion tomans, a gap of 75 million tomans.

The spread between factory and free-market prices is one of the standard gauges of the premium, or hobab, in Iran's car market. Daily prices for these models are also tracked on Sahmino's car price pages.