Domestic car prices fell on Monday as Tara and Dena Plus dropped despite the dollar's jump

Iran's domestic car market was mostly lower on Monday, 13 July 2026 (22 Tir 1405), even as the free-market dollar traded above 180,000 toman. The Tara Automatic V4 fell 65 million toman from the previous day to about 2.645 billion toman, and the Dena Plus Automatic dropped 54 million toman to about 2.65 billion toman.

The declines came on a day when parallel markets such as gold and foreign currency swung on geopolitical tensions. The car market's divergence from the rising dollar points to weak demand and eroding consumer purchasing power. Market participants say a slump in transactions and low household buying power have muted the effect of currency swings on car prices.