Tehran's Car Market Enters a Correction as Dena Plus Drops 90 Million Tomans
27 August 2026 · last month
Iran's free car market entered a correction on Thursday, 5 Shahrivar 1405 (August 27, 2026), after several days of sharp gains, with prices easing for many domestic and assembled models. According to Donya-e-Eqtesad, a simultaneous pullback in the dollar and gold rates cooled buying momentum.
Among domestic models, the automatic Dena Plus fell 90 million tomans to 2.96 billion tomans. The automatic turbo Tara dropped 60 million tomans and the automatic Shahin Plus 55 million tomans. Among economy models, the dual fuel Saina fell 20 million tomans and the base Quick S fell 10 million tomans, trading at 1.47 billion and 1.255 billion tomans respectively.
Among assembled imports, the Lucano L8 posted the largest drop, down 400 million tomans to 9.9 billion tomans. Donya-e-Eqtesad noted the pullback has not fully offset recent gains, and that the dollar's trajectory in coming days will determine whether this marks the start of a downward trend.
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