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Neutral, dated analysis and explainers across Iran’s markets.
Prices · Cars

Cars · News

Iran's New Car Market Directive Was Published Today, Wednesday, September 23, 2026: Cars Rated F May Not Raise Their Price, and the Tara Automatic V4 Trades at 3.4 Billion Tomans

Iran's Competition Council issued the updated passenger car directive, amended through September 15, 2026, and its full text was published on Wednesday, September 23, 2026. The key change turns the "competitiveness index" into a filter on price increases: each domestic or assembled car is measured against the average price of at least three similar...

8 min read · 23 September

Cars · News

Iran Limits Used-Car Imports to Model Years 2021 to 2023; Since That Import Was Freed on 20 August, the Free-Market Dollar Has Risen 40,860 Tomans (Saturday, 19 September 2026)

Iran's Comprehensive Trade System said on 19 September 2026 that a used car cleared for import registration must be more than 3 and less than 5 years old, so only model years 2021, 2022 and 2023 qualify in 1405. Parliament freed these imports on 20 August with a 20,000-unit annual cap, stating the goal of helping balance prices. Over that window, S...

10 min read · 19 September

Cars · News

Iran Khodro opens its 15th priority sale round with 25,200 cars; the factory to market gap on the Dena Plus automatic is at least 638 million tomans (Wednesday, September 9, 2026)

Iran Khodro opened the 15th round of its priority based car sale at noon on Wednesday, September 9, 2026 (18 Shahrivar 1405), with 25,200 vehicles on offer. The same day, the Dena Plus turbocharged automatic traded at 3.25 billion tomans on the open market according to Sahmino's own recorded prices, against a factory price of 2,611,774,900 tomans i...

8 min read · 9 September

Cars · Analysis

Iran's Administrative Court Annuls Competition Council's Car Down-Payment Rule; Saipa and Iran Khodro Give Conflicting Codal Disclosures

Iran's Administrative Court of Justice annulled Competition Council Resolution 473, known in the auto industry as the "inflation-share rule," on Wednesday, August 19, 2026. The resolution had locked a car buyer's pre-sale down payment in as a fixed share of the price at registration. Saipa's August 22 Codal disclosure said the annulment is retroact...

8 min read · 30 August

Cars · News

Saipa Opens Non-Lottery Registration for Quick, Aria and Pars Nova from Sunday, August 23; Its Stock Hits a One-Year High on a Seventh Straight Up Session

From 10am Sunday, August 23, 2026 (1 Shahrivar 1405), Saipa opens non-lottery registration for regular applicants to buy the Quick GX-L, Quick S, Aria and Pars Nova, drawing on leftover capacity from the youth-population quota; prices are non-final and delivery runs from September 2026 into around October-November 2027. The same week, Saipa's Tehra...

6 min read · 21 August

Cars · News

Bahman Motor Opens a Five-Model Auction on Saturday, August 22; Mazda3 Below Market Price as Its Stock Is Up 90 Percent Over the Past Year

Per its official notice, Bahman Motor is auctioning five passenger cars (Mazda3, Shuval 6, Respect Prime, Fidelity Elite and Fidelity Prestige) from Saturday, August 22 through Wednesday, August 26, 2026 (31 Mordad to 4 Shahrivar 1405) via auction.bahman.ir, per Donya-e-Eqtesad and Ecoiran, citing Mehr News; base prices are typically below the open...

7 min read · 21 August

Cars · News

Iran to Roll Out a 400 Million Toman Loan for Replacing Worn-Out Cars Next Week; Gap to the Cheapest New Car Still Tops 500 Million Tomans (Friday, 23 Mordad 1405)

Farshad Moghimi, deputy industry minister and head of Iran's IDRO, said Friday, 23 Mordad 1405 (August 14, 2026) that a revised bylaw on replacing worn-out ("frasudeh") cars takes effect next week, offering up to 400 million tomans in bank financing per vehicle. That sum, plus up to 180 million tomans in scrappage certificates, still falls more tha...

7 min read · 14 August

Cars · Analysis

Investment Comparison: Audi Q5 e-tron vs Volkswagen ID.UNYX vs Nissan Sylphy in Iran; Sylphy's Import Premium Tops 2x, Audi Nearly Bubble-Free (August 10, 2026)

Comparing three imported cars as investments, the Audi Q5 e-tron, Volkswagen ID.UNYX and Nissan Sylphy, shows Iran's import premium is far from uniform: as of Monday, August 10, 2026, the Audi's toman price is nearly at parity with its converted China value, the ID.UNYX carries about a 45 percent premium, and the Sylphy costs roughly two to two and...

8 min read · 10 August

Cars · Analysis

Tehran's Dollar Slipped to the 186,000 Toman Channel on Sunday; Iran's Car Market Did Not Follow, and Some Models Got Pricier (18 Mordad 1405)

On Sunday, 18 Mordad 1405 (August 9, 2026), Iran's free-market dollar slipped to around 186,000 tomans in Tehran, its lowest level in weeks and well off its Tir-month (June/July) record. Iran's car market did not track the move: the Tara Automatic V4 and the manual Peugeot 207 both got pricier the same day, even as most assembled and imported model...

6 min read · 9 August

Cars · News

861,285 Applicants for 53,900 Cars: Odds in Iran Khodro's Ordinary Lottery Scheme Fall to 2.22 Percent (Monday, 3 August 2026)

In Iran Khodro's fourteenth sales round, whose lottery was drawn on Saturday 10 Mordad 1405 (1 August 2026), 861,285 people registered for 53,900 vehicles. In the ordinary scheme, 729,101 applicants competed for 16,170 units, a win rate of 2.22 percent, or one person in 45. But the prize has shrunk too: the gap between market and factory price on b...

10 min read · 3 August

Cars · News

Tara Jumps 195 Million Toman in a Day as Iran's Free-Market Car Prices Surge Despite a Flat Dollar (Sunday, July 5, 2026)

On Sunday, July 5, 2026 (14 Tir 1405), the free-market price of the Tara Automatic V4 jumped 195 million toman (about 7.7%) in a single day to 2.72 billion toman; the Peugeot 207 Automatic Panorama rose 60 million toman to the same level, and the Dena Plus Automatic gained 35 million toman. The moves came on a day the free-market dollar barely move...

5 min read · 5 July

Cars · Analysis

Free Trade Zone Plate Conversion Fee Rises to 100% of Customs Value; Up From 90% Under Iran's 1405 Budget (Saturday, July 4, 2026)

The fee to convert an Iranian free trade zone vehicle plate (Kish, Qeshm, Arvand, Chabahar, Mako) to a national plate has risen to 100% of customs value under the 1405 (2026/27) budget law, up from 90% through the end of 1404, per reports published June 29, 2026. Separately, traffic police have denied claims of a permanent, unrestricted nationwide...

5 min read · 4 July

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