Tara Jumps 195 Million Toman in a Day as Iran's Free-Market Car Prices Surge Despite a Flat Dollar (Sunday, July 5, 2026)
On Sunday, July 5, 2026 (14 Tir 1405), the free-market price of the Tara Automatic V4 jumped 195 million toman (about 7.7%) in a single day to 2.72 billion toman; the Peugeot 207 Automatic Panorama rose 60 million toman to the same level, and the Dena Plus Automatic gained 35 million toman. The moves came on a day the free-market dollar barely moved, trading around 175,000 toman.
Transcript
On Sunday, July fifth, Tara's free market price jumped one hundred ninety five million toman in a day. Several best selling domestic cars surged in Iran's free market today, even as the dollar barely moved. The Tara Automatic V four reached two billion seven hundred twenty million toman, up seven percent. Some imports are still about seventeen percent below their May peak, but domestic demand has heated up. The Peugeot two oh seven rose sixty million and the Dena Plus gained thirty five million toman. Iran's stock, over the counter, commodity, and energy exchanges are on day two of a three day closure. Car market media say uncertainty over the Doha talks pushed some dealers toward cautious, higher pricing. Meanwhile, the pricier Tiggo eight and Tiggo seven Pro Max still trade well below their May peak. Iran Khodro had already raised factory prices on some models thirty to fifty percent since mid May. The car market has swung between deep stagnation and scattered price jumps over recent weeks. Worth watching next, the outcome of the Doha talks and Tuesday's reopening of exchanges on July seventh. Read the full story on Sahmino.
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